Fireworks

What's the policy?

Google AdWords doesn't allow the promotion of fireworks and pyrotechnic devices.

We've created this policy based on legal factors.

How does this policy differ from country to country?

In addition to the requirements above, some countries have further restrictions. Please see the additional country-specific requirements below.

Japan
Product Allowed? Details
Fireworks Allowed with limitations In Japan, Google allows the promotion of recreational fireworks in Japan, as long as they've passed inspections conducted by the Japan Pyrotechnics Association.

Examples

Product Allowed? Details
Aerial bombs Not allowed Google doesn't allows the promotion of this product.
Booby traps (pull string) Not allowed Google doesn't allows the promotion of this product.
Bottle rockets Not allowed Google doesn't allows the promotion of this product.
Chasers Not allowed Google doesn't allows the promotion of this product.
Firecrackers Not allowed Google doesn't allows the promotion of this product.
Fireworks kits Not allowed Google doesn't allows the promotion of this product.
Fountains Not allowed Google doesn't allows the promotion of this product.
Roman candles Not allowed Google doesn't allows the promotion of this product.
Skyrockets Not allowed Google doesn't allows the promotion of this product.
Smoke bombs Not allowed Google doesn't allows the promotion of this product.
Sparklers Not allowed Google doesn't allows the promotion of this product.
Sparks Not allowed Google doesn't allows the promotion of this product.
Torpedoes Not allowed Google doesn't allows the promotion of this product.
Model rockets Allowed Google allows the promotion of this product.
Fireworks displays Allowed Google allows the promotion of this service.

What can I do if my ad gets disapproved?

If your ad gets disapproved for violating this policy, try reviewing the following tips to help resolve your issue:

Disapproval reason What does it mean? What do I do now?
Fireworks and pyrotechnic devices Your ad or website is promoting fireworks or pyrotechnic devices.

Remove all references to fireworks or pyrotechnic devices from your ad and website.

Once you've made any necessary changes, you can then resubmit your ad for review, following the instructions in the section below.

How do I resubmit my ad for review?

If your ad gets disapproved, you can resubmit your ad for review by simply editing your ad and then saving it. To avoid getting disapproved again, make sure you remove any references to the unacceptable content before saving your ad.

Here's how to edit your ad:

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Go to your Campaigns tab and then click the Ads tab.
  3. Place your mouse pointer over the table row that lists the ad you want to edit. Click on the pencil icon next to your ad, and you'll be able to edit your ad right there.
  4. Click Save when you're done editing your ad.

After editing and saving your ad, the Status column will change to reflect its current status – it'll change from "Disapproved" to "Under review" or "Eligible." We work to review all ads in our program as quickly as possible, usually within 1 to 3 business days.

What happens if I violate this policy?

  • Ad disapproval: Ads that don't follow this policy may get disapproved. A disapproved ad won't be able to run until the policy violation is fixed and the ad is approved.
  • Domain disabling: We may suspend websites that violate this policy, meaning that the website can no longer be advertised with AdWords until the problem is fixed.
  • Account suspension: An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup. Learn more about suspended accounts.

Contact information

If you still have questions about this policy, you can contact us via the link below. You'll be taken to our "Ad Approvals and Policies" form where you can write to us about your issue.

Contact AdWords Support