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Counterfeit goods

Google AdWords prohibits the sale or promotion for sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.

This policy applies to the content of your ad and your website or app.

If you're concerned about ads facilitating the sale of counterfeit products, please file a complaint.

If you think your ad was incorrectly disapproved, you can request a review through the Disapproved ads and policy questions form.

Counterfeit goods

The following is not allowed:

Products described as knock off, replica, imitation, clone, faux, fake, mirror image, or similar terms when referring to a brand name in an attempt to pass themselves off as genuine products of the brand owner
Non-genuine products that mimic brand features in an attempt to pass themselves off as the genuine product
  • Examples: non-authentic products that have brand name labels or logos

Additional information

AdWords counterfeit vs. trademark policy

Our counterfeit policy concerns the actual products promoted on the site or app featured in the ad; whereas, our trademark policy concerns use of the trademark in the ad text or keywords (in certain circumstances) in the ad itself.

AdWords counterfeit vs. DMCA/Copyright/Pirated products

Counterfeiters mimic the trademark brand features, rather than copying the product itself (software, books, artwork, movies, etc.).

What happens if you violate our policies

  • Ad disapproval: Ads that don't follow this policy may get disapproved. A disapproved ad won't be able to run until the policy violation is fixed and the ad is approved.
  • Domain disabling: We may suspend websites that violate this policy, meaning that the website can no longer be advertised until the problem is fixed.
  • Account suspension: An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup. Learn more about suspended accounts.

To ensure a safe and positive experience for users, Google requires that advertisers comply with all applicable laws and regulations in addition to the Google AdWords policies. It's important to familiarize yourself with and keep up to date on these requirements for the places where your business operates, as well as any other places your ads are showing. When we find content that violates these requirements, we may block it from appearing, and in cases of repeated or serious violations, you may no longer be able to advertise with Google.

Need help?

If you have questions about this policy, let us know:
Contact AdWords Support

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