Copyright

What's the policy?

Google AdWords doesn't allow the copying or distribution of copyrighted material unless you have consent from the copyright holder, or are otherwise permitted by law.

To send us proof that you have the necessary rights to the copyrighted material, please fill out our copyright documentation form.

To learn more about how we handle copyright issues within the AdWords program or to submit a copyright-related complaint, please view the Digital Millennium Copyright Act and our copyright policy and procedures.

We've created this policy to help ensure the AdWords program isn't used to support activities that infringe copyrights.

Examples

Product Allowed? Details
Software or sites that enable streaming, copying, or downloading of movies, music, television programs, games, or software Not allowed Not allowed, except when authorized by the copyright holder Examples include:
  • Peer-to-peer (or P2P) programs or sites expressly facilitating the sharing of copyrighted materials
  • Link aggregation sites primarily aimed at enabling the download or streaming of music, movies, or other media
Software or sites that strip or bypass DRM on audio, video, e-books, or software Not allowed Not allowed Digital rights management (DRM) refers to technology used by content owners to prevent copying or particular uses (legitimate or otherwise) of digital content.
Software or sites that capture, copy or provide access to streaming content protected by copyrights Not allowed Not allowed Examples include:
  • Toolbars/downloadable applications for downloading and saving streaming video
  • Satellite TV-to-PC services and software that streams live TV broadcasts
Physical copies of backed-up versions of CDs, DVDs, or software Not allowed Not allowed Google doesn't allow the promotion of unauthorized copies of physical media containing copyrighted works.
Blu-ray or DVD rippers, burners, or converters for the duplication of copy-protected movies, music, TV shows, commercial software, or games Not allowed Not allowed Google doesn't allow rippers or disc copiers that include features like the ability to decrypt DVDs or Blu-ray discs, remove copy protections, or make disks unrestricted and region-free. This includes unauthorized decryption of discs protected with AACS, CSS, CPRx, or other copy protection mechanisms.

Software solely promoted to help users create/copy home movies and other unprotected personal DVDs and CDs are allowed.
Trailer aggregator sites that "scrape" content from authorized sites Not allowed Not allowed Ads that promote the release of individual movies, including sites that include a trailer for the movie, may be acceptable.
Audio guides or e-books Allowed (with documentation) Ads for sites that promote this type of content may be acceptable, provided that proof of authorization from the copyright holder can be provided.
Ringtone sites Allowed (with documentation) Ads for sites that promote this type of content may be acceptable, provided that proof of authorization from the copyright holder can be provided.
Anime sites Allowed (with documentation) "Anime" refers to Japanese cartoons and animated movies. Ads for sites that promote this type of content may be acceptable, provided that proof of authorization from the copyright holder can be provided.
Sites that promote the work of independent artists, record labels, or other content creators Allowed (with documentation) Ads for sites that promote this type of content may be acceptable, provided that proof of authorization from the copyright holder can be provided.

What can I do if my ad gets disapproved?

If your ad gets disapproved for violating this policy, try reviewing the following tips to help resolve your issue:

Disapproval reason What does it mean? What do I do now?
Copyright Your ad or website is promoting or providing unauthorized access to copyrighted material. Remove all unauthorized copyrighted content from your website and/or stop promoting that site.

If the content on your site is licensed or authorized by applicable law, please complete our copyright documentation form. Acceptable documentation may include: a scanned copy of the complete signed licensing agreement with the creator or copyright holder of the works, a copy of your registration with the local performance rights collecting societies, or other similar contractual agreements.

Once you've made any necessary changes, you can then resubmit your ad for review, following the instructions in the section below.

What can I do if my site gets suspended?

Review the guidelines above and make any necessary changes to your site. Once you've done that, request a re-review of your site by completing this contact form:
Request a re-review

If your site is re-enabled, your ads may resume running. If your ads remain disapproved, resubmit them for approval using the instructions below. We strive to review sites and ads as quickly as possible, usually within three business days. If you've been waiting more than three business days for your site or ads to be reviewed, please contact us.

How do I resubmit my ad for review?

If your ad gets disapproved, you can resubmit your ad for review by simply editing your ad and then saving it. To avoid getting disapproved again, make sure you remove any references to the unacceptable content before saving your ad.

If you'd still like to promote any copyrighted material, please make sure that you first fill out our copyright documentation form before resubmitting your ad for review.

Here's how to edit your ad:

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Go to your Campaigns tab and then click the Ads tab.
  3. Place your mouse pointer over the table row that lists the ad you want to edit. Click on the pencil icon next to your ad, and you'll be able to edit your ad right there.
  4. Click Save when you're done editing your ad.

After editing and saving your ad, the Status column will change to reflect its current status – it'll change from "Disapproved" to "Under review" or "Eligible." We work to review all ads in our program as quickly as possible, usually within three business days.

What happens if I violate this policy?

  • Ad disapproval: Ads that don't follow this policy may get disapproved. A disapproved ad won't be able to run until the policy violation is fixed and the ad is approved.
  • Domain disabling: We may suspend websites that violate this policy, meaning that the website can no longer be advertised with AdWords until the problem is fixed.
  • Account suspension: An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup. Learn more about suspended accounts.

Contact information

If you still have questions about this policy, you can contact us via the link below. You'll be taken to our "Ad Approvals and Policies" form where you can write to us about your issue.
Contact AdWords Support Contact AdWords Support