Casinos and gambling

What's the policy?

Google AdWords restricts the promotion of offline gambling, online gambling, and gambling-related products. We have different requirements for advertising gambling-related products based on the country that your campaign is targeting. Please see the section below for details about these country requirements.

Gambling-related products include:

  • Online gambling, sports betting, bingo, lotteries, and online casino games
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related software such as gambling software and poker odds calculators
  • Gambling-related information such as tips, odds, handicapping, and sports picks
  • Online scratch games run by state, national, or Indian reservations

To make sure that approved gambling ads are shown to an appropriate audience, they will be marked "Approved (limited)" and shown only in non-family safe contexts where adult-oriented content is likely to be appropriate.

How to apply for online gambling

If you'd like to advertise online gambling with Google AdWords, please review the following steps:

  1. See the country-specific requirements below and confirm that you meet those requirements.
  2. Apply for AdWords certification:
    • If you are a privately-licensed operator in one of the countries where we permit online gambling content, please fill out the online gambling application form in the AdWords Help Center. To help prevent unnecessary delays, be sure to provide all of the requested information.
    • If you operate in one of the countries where we allow only state-run entities, please use this form to provide your website URL, AdWords customer ID, and a request for state-run gambling certification.
    If you want to target more than one country, please submit a separate application form for each country.

How does this policy differ from country to country?

In addition to the requirements above, there may be further restrictions based on which countries your campaign targets. Click a country below to see additional requirements that you must meet in order for your ad campaign to target that country.

Asia-Pacific
Product Allowed? Details
Mahjong Not allowed Google doesn't allow the promotion of Mahjong when the exchange of money is involved.
Australia
Product Allowed? Details
Online gambling Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is a licensed operator registered with an appropriate Australian State or Territory and provides a valid license:
  • Sports betting
  • Lotteries
Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Online gambling information Allowed with limitations

Google allows ads promoting the following gambling-related products as long as the advertiser is a licensed operator registered with an appropriate Australian State or Territory and provides a valid license:

  • Gambling-related promotional materials such as vouchers and bonus codes
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Austria
Product Allowed? Details
Online gambling Allowed with limitations Google allows ads promoting the following online gambling products as long as the advertiser is registered with an appropriate Austrian state Landesregierung and, in the case of sports betting, also provides a valid sports betting permit number.

  • Online gambling
  • Online bingo
  • Sports betting
  • Online casino games
  • Online gambling comparison sites as long as no online gambling takes place on the aggregator site

Google allows operators licensed outside Austria and based in Great Britain (England, Scotland, and Wales), Italy, Republic of Ireland, Alderney, Isle of Man, Gibraltar, or Malta to advertise the following online gambling products as long as they provide a valid license in their respective country.

  • Sports betting

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Gambling-related products Allowed with limitations

Google allows ads promoting the following gambling-related products as long as the advertiser is registered with an appropriate Austrian state Landesregierung and, in the case of sports betting, provides a valid sports betting permit number.

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related lotteries

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Belgium
Product Allowed? Details
Online gambling Allowed with limitations Google allows ads promoting the following online gambling products as long as the advertiser is a company registered in Belgium, and if the online gambling activity requires a license, the advertiser provides a valid license number:

  • Online gambling
  • Online bingo
  • Sports betting
  • Online casino games
  • Online gambling comparison sites as long as no online gambling takes place on the aggregator site

Google allows Belgium-based online gambling advertisers to target Belgium, Republic of Ireland, and Great Britain (England, Scotland, Wales) only. In addition, we require these advertisers to be registered as a Belgian company and provide a valid KBO license number.

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Gambling-related products Allowed with limitations

Google allows ads promoting the following gambling-related products as long as the advertiser is a company registered in Belgium, and if the relevant online gambling activity requires a license, the advertiser provides a valid license number:

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related lotteries

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Brazil
Product Allowed? Details
Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state-run entities:
  • Lotteries
Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Canada
Product Allowed? Details
Online gambling Allowed with limitations Google allows ads promoting the following online gambling products by state-licensed entities:

  • Online gambling
  • Online bingo
  • Sports betting
  • Online casino games

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Gambling-related products Allowed with limitations

Google allows ads promoting the following gambling-related products by state-licensed entities:

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related lotteries

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

China
Product Allowed? Details
Gambling-related content Not allowed Google doesn't allow the following gambling-related content:
  • Brick and mortar casinos
  • Physical gambling equipment
Cash games Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value.
Czech Republic
Product Allowed? Details
Online gambling Allowed with limitations Google allows online sports betting by state licensed entities.

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products by state licensed entities:
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Denmark
Product Allowed? Details
Online gambling Allowed with limitations Google allows ads for the following types of online gambling as long as the operator is licensed by the Danish Gambling Authority:
  • Location-based gambling
  • Online casino games
  • Online betting
  • Sports betting
  • Fantasy sports contests
  • Slot machines
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Advertisers who provide information about, or a comparison of, gambling services, but do not themselves provide gambling activities that require a license can also apply, but must only link to the sites of licensed operators.

State-operated online gambling Allowed with limitations Google allows licensed state operators to advertise the following gambling-related products:
  • Gambling-related lotteries
  • Contests/Sweepstakes
  • Scratch games
  • Bingo
  • Horseracing
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Advertisers who provide information about, or a comparison of, gambling services, but do not themselves provide gambling activities that require a license can also apply, but must only link to the sites of licensed operators.

Egypt
Product Allowed? Details
Gambling-related content Not allowed Google doesn't allow the following gambling-related content:
  • Brick and mortar casinos
Estonia
Product Allowed? Details
Gambling-related content Not allowed Google doesn't allow the following gambling-related content:
  • Brick and mortar casinos
Finland
Product Allowed? Details
Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state licensed entities:
  • Online gambling
  • Online bingo
  • Sports betting
  • Online casino games

Advertisers must also be certified with Google.

Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products by state licensed entities:
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related lotteries

Advertisers must also be certified with Google.

France
Product Allowed? Details
Online gambling Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered with ARJEL (Autorité de Régulation des Jeux En Ligne), provides a valid operating license number, operates on a ".fr" domain, and publishes a warning on the landing page and also any image ads against excessive or pathological gaming as well as a message referring to the help and information system as foreseen by the gambling laws:
  • Online gambling
  • Online bingo
  • Sports betting
  • Online casino games
  • Lotteries
  • Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. They may provide links to gambling services not operated or controlled by the aggregator.

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is registered with ARJEL (Autorité de Régulation des Jeux En Ligne), provides a valid operating license number, operates on a ".fr" domain, and publishes a warning on the landing page and also any image ads against excessive or pathological gaming as well as a message referring to the help and information system as foreseen by the gambling laws:
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Germany
Product Allowed? Details
Sports betting, horse racing betting, lotteries Allowed with limitations Google allows ads for the following online gambling provided that the operator or intermediary is in possession of a valid gambling operator license or intermediary license and an advertisement permission, both issued by the competent German authorities.
  • Sports betting
  • Horse racing betting
  • Lotteries

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details. Also, all advertisers must also follow the advertisement guidelines found at recht.nrw.de.

Gambling-related content Not allowed Google doesn't allow any "game of chance" (Glücksspiel in German) such as raffles.
Greece
Product Allowed? Details
Online gambling Allowed with limitations Google allows ads promoting the following online gambling provided the operator is appropriately authorized by the Greek authorities:
  • Casino games
  • Bingo
  • Sports betting
  • Lotteries

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Online gambling-related products Allowed with limitations Google allows ads for the following online gambling provided the operator is appropriately authorized by the Greek authorities:
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Hong Kong
Product Allowed? Details
Gambling-related content Not allowed Google doesn't allow the following gambling-related content:
  • Location-based or "brick-and-mortar" gambling
Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state-run entities:
  • Lotteries

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Hungary
Product Allowed? Details
Online gambling Allowed with limitations Google allows online casino games as long as the advertiser is registered with the appropriate Hungarian Gambling Authority or the State Tax Authority and provides a valid license.

Alternatively, advertisers based in Great Britain (England, Scotland, and Wales), Italy, the Republic of Ireland, Belgium, Alderney, Isle of Man, Gibraltar, or Malta who wish to target online gambling ads to Hungary must be licensed to advertise online gambling in their respective country and permitted to show such ads outside their region or country.

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is registered with the appropriate Hungarian Gambling Authority or the State Tax Authority and provides a valid license:
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping

Alternatively, advertisers based in Great Britain (England, Scotland, and Wales), Italy, the Republic of Ireland, Alderney, Isle of Man, Gibraltar, Belgium, or Malta who wish to target online gambling ads to Hungary must be licensed to advertise online gambling in their respective country and permitted to show such ads outside their region or country.

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

India
Product Allowed? Details
Gambling-related content Not allowed Google doesn't allow the following gambling-related content:
  • Location-based or "brick-and-mortar" gambling
Rummy Allowed Google AdWords allows Rummy advertisements to target India as long as the advertisement doesn't promote any other form of online gambling.
Indonesia
Product Allowed? Details
Gambling-related content Not allowed Google doesn't allow the following gambling-related content:
  • Brick and mortar casinos
Cash games Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value.
Republic of Ireland (excluding Northern Ireland)
Product Allowed? Details
Online gambling Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered as a bookmaker with the Revenue Commissioners and provides a valid license number:
  • Online gambling
  • Online bingo
  • Sports betting
  • Online casino games
  • Online gambling comparison sites as long as no online gambling takes place on the aggregator site

Alternatively, advertisers based in Great Britain (England, Scotland, and Wales), Austria, Alderney, Isle of Man, Gibraltar, Belgium, or Malta who wish to target online gambling ads to the Republic of Ireland must be licensed to advertise online gambling in their respective country.

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is registered as a bookmaker with the Revenue Commissioners and provides a valid license number:
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related lotteries

Alternatively, advertisers based in Great Britain (England, Scotland, and Wales), Italy, Austria, Alderney, Isle of Man, Gibraltar, Belgium, or Malta who wish to target online gambling ads to the Republic of Ireland must be licensed to advertise online gambling in their respective country.

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Israel
Product Allowed? Details
Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state licensed entities:
  • Online gambling
  • Online bingo
  • Sports betting
  • Online casino games

Advertisers must also be certified with Google.

Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products by state licensed entities:
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related lotteries

Advertisers must also be certified with Google.

Italy
Product Allowed? Details
Online gambling Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered with the AASA (Amministrazione autonoma dei Monopoli di Stato) and provides a valid operating license number:
  • Online gambling
  • Online bingo
  • Sports betting
  • Online casino games

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is registered with the AASA (Amministrazione autonoma dei Monopoli di Stato) and provides a valid operating license number:
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related lotteries

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Japan
Product Allowed? Details
Online gambling Allowed with limitations Google allows government-controlled gambling (horse, motorboat, bicycle and auto racing), but only announcements from the event organizers. Google doesn't allow advertising for gambling online on the events.

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Gambling-related products Allowed with limitations Google allows gambling-related lotteries by state licensed entities.

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Korea
Product Allowed? Details
Gambling-related content Not allowed Google doesn't allow the following gambling-related content:
  • Location-based or "brick-and-mortar" gambling
Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state-run entities:
  • Lotteries
  • Sports betting
Advertisers must be certified with Google. Please see the "How to apply for online gambling" section above for details.

Latvia
Product Allowed? Details
Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state-run entities:
  • Lotteries
Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Malaysia
Product Allowed? Details
Gambling-related content Not allowed Google doesn't allow the following gambling-related content:
  • Location-based or "brick-and-mortar" gambling
Cash games Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value.
Mexico
Product Allowed? Details
Online gambling Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is an operator registered with the Secretaria de Gobernacion and provides a valid license number:
  • Online casino games (slot machines)
  • Sports betting

Please note that the promotion of bingo and poker isn't allowed if ads are targeting Mexico. Advertisers must publish a warning on their landing page and also in their ads indicating that gambling isn't for minors (such as "prohibido para menores").

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Morocco
Product Allowed? Details
Gambling-related content Not allowed Google doesn't allow the following gambling-related content:
  • Brick and mortar casinos
Netherlands
Product Allowed? Details
Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state licensed entities:
  • Online gambling
  • Online bingo
  • Sports betting

Advertisers must also be certified with Google.

Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products by state licensed entities:
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related lotteries

Advertisers must also be certified with Google.

New Zealand
Product Allowed? Details
Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state licensed entities:
  • Online gambling
  • Online bingo
  • Sports betting
  • Online casino games

Advertisers must also be certified with Google.

Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products by state licensed entities:
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related lotteries

Advertisers must also be certified with Google.

Northern Ireland
Product Allowed? Details
Gambling-related content Not allowed Google doesn't allow the following gambling-related content:
  • Brick and mortar casinos
Norway
Product Allowed? Details
Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state licensed entities:
  • Online gambling
  • Online bingo
  • Sports betting
  • Online casino games

Advertisers must also be certified with Google.

Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products by state licensed entities:
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related lotteries

Advertisers must also be certified with Google.

Peru
Product Allowed? Details
Online gambling Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered with the appropriate authority and submits valid licensing:
  • Casino games
  • Bingo
  • Sports betting
  • Lotteries

Advertisers must also be certified with Google (see the "How to apply for online gambling" section above for details) and must carry the disclaimer: "Los juegos de azar realizados constantemente pueden ser dañinos para la salud."

Online gambling-related products Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered with the appropriate authority and submits valid licensing:
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Philippines
Product Allowed? Details
Gambling-related content Not allowed Google doesn't allow the following gambling-related content:
  • Location-based or "brick-and-mortar" gambling
Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state run entities:
  • Casino games
  • Lotteries

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Cash games Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value.
Portugal
Product Allowed? Details
Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state licensed entities:
  • Online gambling
  • Online bingo
  • Sports betting
  • Online casino games

Advertisers must also be certified with Google.

Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products by state licensed entities:
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related lotteries

Advertisers must also be certified with Google.

Romania
Product Allowed? Details
Online gambling Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered with the appropriate authority and submits valid licensing:
  • Casino games
  • Sports betting
  • Bingo
  • Lotteries
  • Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. They may provide links to gambling services not operated or controlled by the aggregator.

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Online gambling-related products Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered with the appropriate authority and submits valid licensing:
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Russia
Product Allowed? Details
Gambling-related content Not allowed Google doesn't allow the following gambling-related content:
  • Brick and mortar casinos
  • Financial spread-betting
  • Non-casino/gambling-related games for money
National or state lotteries Allowed with limitations Google allows national or state lotteries. Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Serbia
Product Allowed? Details
Online gambling Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered with the appropriate authority and submits valid licensing:
  • Casino games
  • Sports betting
  • Bingo
  • Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. They may provide links to gambling services not operated or controlled by the aggregator.

Google allows ads promoting the following online gambling-related products by state-run entities:

  • Lotteries

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Online gambling-related products Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered with the appropriate authority and submits valid licensing:
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Singapore
Product Allowed? Details
Gambling-related content Not allowed Google doesn't allow the following gambling-related content:
  • Location-based or "brick-and-mortar" gambling
Slovenia
Product Allowed? Details
Online gambling Allowed with limitations Google allows the following online gambling by state-run entities:
  • Lotteries
Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.
South Africa
Product Allowed? Details
Online gambling Allowed with limitations Google allows sports betting as long as the advertiser is licensed to show such ads.

Italy, Austria or Great Britain registered advertisers may target South Africa but must apply online through the specific application form for each country.

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Gambling-related products Allowed with limitations Google allows gambling-related lotteries as long as the advertiser is licensed to show such ads.

Italy, Austria or Great Britain registered advertisers may target South Africa but must apply online through the specific application form for each country.

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Spain
Product Allowed? Details
Online gambling Allowed with limitations Google allows ads promoting the following types of online gambling as long as the advertiser is registered with the Spanish gambling authority and provides the relevant valid licenses:
  • Casino games
  • Sports betting
  • Bingo
  • Raffles
  • Contests or sweepstakes
  • Lotteries

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is registered with the Spanish gambling authority and provides the relevant valid licenses:
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Sweden
Product Allowed? Details
Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state licensed entities:
  • Online gambling
  • Online bingo
  • Sports betting
  • Online casino games

Advertisers must also be certified with Google.

Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products by state licensed entities:
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related lotteries

Advertisers must also be certified with Google.

Switzerland
Product Allowed? Details
Online gambling Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered with the appropriate authority and submits valid licensing:
  • Lotteries

Google allows ads promoting the following online gambling-related products by state-run entities:

  • Sports betting

For both of the above, advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Taiwan
Product Allowed? Details
Gambling-related content Not allowed Google doesn't allow the following gambling-related content:
  • Location-based or "brick-and-mortar" gambling
Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state-run entities:
  • Lotteries

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Thailand
Product Allowed? Details
Gambling-related content Not allowed Google doesn't allow the following gambling-related content:
  • Location-based or "brick-and-mortar" gambling
Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state-run entities:
  • Sports betting (horse racing only)
  • Lotteries

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Cash games Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value.
Turkey
Product Allowed? Details
Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state licensed entities:
  • Lotteries
  • Sports betting

Advertisers must also be certified with Google.

Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products by state licensed entities:
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related lotteries

Advertisers must also be certified with Google.

Ukraine
Product Allowed? Details
Gambling-related content Not allowed Google doesn't allow the following gambling-related content:
  • Location-based or "brick-and-mortar" gambling
Online gambling Allowed with limitations Google allows ads promoting the following online gambling-related products by state-run entities:
  • Lotteries

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

United Arab Emirates
Product Allowed? Details
Gambling-related content Not allowed Google doesn't allow the following gambling-related content:
  • Brick and mortar casinos
United Kingdom
Product Allowed? Details
Gambling-related content Not allowed Google doesn't allow the following gambling-related content in Northern Ireland:
  • Location-based or "brick-and-mortar" gambling
Online gambling Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered with the Gambling Commission and provides a valid operating license number.
  • Online bingo
  • Sports betting
  • Online casino games
  • Lotteries
  • Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. They may provide links to gambling services not operated or controlled by the aggregator.

Alternatively, advertisers based in the Republic of Ireland, Italy, Austria, Belgium, Alderney, Isle of Man, Gibraltar, Malta, Belgium, or Antigua and Barbuda who wish to target online gambling ads to the United Kingdom must be licensed to advertise online gambling in their respective country.

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is registered with the Gambling Commission and provides a valid operating license number.
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping

Alternatively, advertisers based in the Republic of Ireland, Italy, Austria, Belgium, Alderney, Isle of Man, Gibraltar, Malta, Belgium, or Antigua and Barbuda who wish to target online gambling ads to the United Kingdom must be licensed to advertise online gambling in their respective country.

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

United States
Product Allowed? Details
Cash games Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value.
Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state-run entities:
  • Lotteries

Advertisers must also be certified with Google. Please see the "How to apply for online gambling" section above for details.

Vietnam
Product Allowed? Details
Gambling-related content Not allowed Google doesn't allow the following gambling-related content:
  • Brick and mortar casinos
Cash games Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value.

Examples

Product Allowed?
Online gambling Not allowed (see country-specific exceptions above)

Google doesn't allow online gambling (such as gambling, sports betting, and casino games) regardless of whether money is exchanged. Google also doesn't allow pages obviously driving traffic to online gambling sites such as through excessive third-party ads.
Gambling-related products Not allowed (see country-specific exceptions above)

Google doesn't allow the following gambling-related products:
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related software such as gambling software and poker odds calculators
  • Gambling-related games such as online scratch games for money run by a private entity
  • Gambling-related information such as tips, odds, handicapping, and sports picks
  • Gambling-related lotteries such as non-national or state lotteries, or national or state lottery affiliates or aggregators
Gambling-related content Allowed (see country-specific exceptions above)

Google allows ads promoting the following gambling related content:
  • Brick and mortar casinos
  • Contests, sweepstakes, and raffles
  • The sale of physical scratch cards
  • Online scratch games run by state, national, or Indian reservations
  • Fantasy sports contests
  • Financial spread betting
  • Physical gambling equipment
  • National or state lotteries

What can I do if my ad gets disapproved?

If your ad gets disapproved for violating this policy, try reviewing the following tips to help resolve your issue:

Disapproval reason What does it mean? What do I do now?
Certificate Required Per Policy - Gambling Your ad or website is promoting casinos and gambling which isn't allowed for at least one country in your campaign's targeting. Remove all references to casinos and gambling from your ad and website. You can also choose not to target the countries where the product or service is not allowed. Learn how to change your location targeting.

If you're authorized to promote casinos and gambling in the countries you're targeting, you need to submit your licensing information to Google through our online gambling application process.

Gambling - URL Does Not Match Certificate Your account is certified to promote casinos and gambling; however, the website you're promoting doesn't match the website that's certified with us. Edit your ad to ensure the website you're promoting matches the one you submitted in your certification request. If you'd like to promote a new website, you need to submit your licensing information to Google through our online gambling application process.
Targeting Does Not Match Policy Your account is certified to promote casinos and gambling; however, the location you're targeting doesn't match the certificate in your account. Edit your location targeting to ensure the country you're targeting matches the one you submitted in your certification request. If you'd like to target a new country, you need to submit your licensing information to Google through our online gambling application process.

How do I resubmit my ad for review?

If your ad gets disapproved, you can resubmit it for review by simply editing your ad and then saving it. To avoid getting disapproved again, make sure that your ad complies with our policies and that you remove any references to unacceptable content before saving your ad.

Here's how to edit your ad:

  1. Visit your account's Ads tab.
  2. Hover over the table row that lists the ad you want to edit. Click the pencil icon next to your ad, and you'll be able to edit your ad right there.
  3. Click Save when you're done editing your ad.

After editing and saving your ad, the Status column will change from "Disapproved" to another status like "Under review" or "Eligible." We review most ads within 1 business day. Some reviews may take longer because some ads require more complex review.

What happens if I violate this policy?

  • Ad disapproval: Ads that don't follow this policy may get disapproved. A disapproved ad won't be able to run until the policy violation is fixed and the ad is approved.
  • Domain disabling: We may suspend websites that violate this policy, meaning that the website can no longer be advertised with AdWords until the problem is fixed.
  • Account suspension: An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup. Learn more about suspended accounts.

Contact information

If you still have questions about this policy, you can contact us via the link below. You'll be taken to a form where you can write to us about your issue.
Contact AdWords Support