What's the policy?

Google AdWords doesn't allow pop-ups to appear when users enter or leave your landing page. We consider a pop-up to be any window, regardless of content, that opens in addition to the original window.

We've created this policy to provide a positive experience for our users.

How does this policy differ from country to country?

In addition to the requirements above, some countries have further restrictions. Please see the additional country-specific requirements below.

Product Allowed?
ActiveX Allowed
Advertisers targeting Korea are allowed to use one ActiveX messaging window before their landing page.


Product Allowed?
Pop-ups Not allowed
Google doesn't allow pop-up windows of any kind when entering or leaving your landing page, including the following:
  • Timed pop-ups
  • Self-closing pop-ups
  • Intermittent pop-ups
  • Pop-ups generated from the ad itself
  • Download pop-ups
Pop-unders Not allowed
Google doesn't allow pop-under windows of any kind when entering or leaving your landing page.
System warnings Allowed with limitations
Google doesn't allow fake system warnings, but genuine system warnings are allowed.
Interstitial pages Allowed with limitations
Google allows interstitial pages, as long as they don't hinder a user from exiting a site. Though similar to pop-ups, acceptable interstitials are a type of graphic that appears within the landing page instead of opening a new browser window and does not hinder a user exiting a site.

What can I do if my ad gets disapproved?

If your ad gets disapproved for violating this policy, try reviewing the following tips to help resolve your issue:

Disapproval reason What does it mean? What do I do now?
Pop-up A pop-up appears when users enter or leave your landing page. Remove all pop-ups from your landing page. If you don't control the functionality of your landing page, please contact your hosting provider or the owner of the website and ask them to remove any pop-ups from the landing page. If you aren't able to have the pop-ups removed, you unfortunately won't be able to promote that page through AdWords.

How can I request a re-review of my website?

Once you've fixed the pop-up issues on your site, please contact us using the link below to request a review of your site.
Request a re-review

What happens if I violate this policy?

  • Ad disapproval: Ads that don't follow this policy may get disapproved. A disapproved ad won't be able to run until the policy violation is fixed and the ad is approved.
  • Domain disabling: We may suspend websites that violate this policy, meaning that the website can no longer be advertised with AdWords until the problem is fixed.
  • Account suspension: An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup. Learn more about suspended accounts.

Contact information

If you still have questions about this policy, you can contact us via the link below. You'll be taken to a form where you can write to us about your issue.
Contact AdWords Support