Troubleshooting invalid clicks

Google has sophisticated monitoring and detection systems to identify, report and act on invalid clicks or impressions when our system finds that they may have occurred.

However, if you're concerned about activity that seems suspicious, answer the questions below to find information on click behaviour, filtering and reporting.

What makes you concerned about invalid activity on your ad?

  • I see a discrepancy in my AdWords click data
  • I see sudden or large fluctuations in my AdWords traffic
  • I see many brief or zero-second visits to my site
  • I see clicks from unexpected locations or IP addresses
  • I see fake form submissions on my site
  • I see that my budget is depleted early every day

I see a discrepancy in my AdWords click data

  • My AdWords data differs from my Analytics data
  • My AdWords data differs from my site's web logs data or other reporting software's data

I see sudden or large fluctuations in my AdWords traffic

  • A sudden increase in clicks
  • A sudden increase in impressions
  • A sudden decrease in clicks
  • An increase in Content Network traffic

I see clicks from unexpected locations or IP addresses

  • I see clicks from excluded IP addresses
  • I see clicks from outside the locations that my ads target
  • I see many clicks from the same IP addresses
  • I'm concerned about clicks from Google IP addresses