Common reporting issues
Noticed something awry with your AdWords data? The articles below explain some of the common reporting issues that people run in to and how to resolve them.
- Issues with fluctuating impressions
- Fix missing data and discrepancies
- Issues with clicks and click-through rate
- About invalid traffic
- Troubleshooting invalid clicks
- Industry standards for measuring clicks and video impressions/viewability/TrueView views
- Differences between Google Ads and third-party data
- About data freshness
- Third-party measurement on YouTube