Google Analytics and Google Ads
Google Analytics is a powerful tool that keeps track of all the traffic that comes to a website. You can use it with Google Ads to see how much of your website traffic or sales is coming from your ads. Learn more about using Google Analytics and Google Ads together.
Google Analytics 4 (GA4) has replaced Universal Analytics (UA). Starting July 1, 2023, standard Universal Analytics properties stopped processing data. (360 Universal Analytics properties with a current order will receive a one-time processing extension ending on July 1, 2024.) It's critical that you migrate your Universal Analytics property to Google Analytics 4. Learn how to Make the switch to Google Analytics 4.
- [GA4 Migration] How automatically created GA4 properties impact your Google Ads account
- [GA4 Migration] Switch to Google Analytics 4 conversions manually
- [GA4 Migration] Best practices to mitigate performance fluctuation due to changes in key event settings
- [GA4 Migration] How automatically migrated audiences impact your campaigns
- [GA4] Product linking: Link Google Analytics 4 properties and Google Ads
- [GA4] About Google Analytics 4 audience builder
- [UA→GA4] How to increase confidence in your GA4 key event data
- [UA→GA4] How differences between Universal Analytics and Google Analytics 4 impact key event counts
- [UA→GA4] Fix your key event discrepancies
- [UA→GA4] 5 ways to improve your GA4 key event data
- Using Firebase and Google Ads together
- [UA] Product Linking: Link a Google Analytics (Universal Analytics) property to Google Ads
- Link Google Analytics to a Google Ads manager account (MCC)
- Link multiple Google Ads accounts to Google Analytics
- [GA4] Product Linking: Link Optimize and Google Ads
- About Google Analytics data in Google Ads reports
- Add Google Analytics data to Google Ads reports
- Import Google Analytics conversions into Google Ads
- Test landing pages with Google Analytics
- About auto-tagging
- [GA4] Measure web key events from Google Analytics 4 properties
- About on-device conversion measurement
- Performance Max reporting in Google Analytics