Your ad text includes a link to your website or Google+ page, as well as a text description or promotion of your product or service.
- AdWords Express ads include a title that's also a clickable link to your webpage, 1 or 2 lines of text, and your website address.
- Ads can appear on Google search results pages and across the Google Display Network.
- Ads are sometimes known as "sponsored links" because their titles link to the advertised websites.
- Here are a few things that great ads do: highlight what makes your business or product unique; include prices, promotions, or exclusive offers; have a clear call-to-action; and use at least 1 of your search phrases in your ad text.