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A click is when someone interacts with your ad by clicking it, typically showing an intention to visit your website and learn more about what you offer.

  • A click is counted when someone tries to reach your site by clicking your ad, even if the person doesn't reach your site or if your site is temporarily unavailable.
  • Clicks can help you to understand how well your ad is appealing to the people who see it. Relevant, highly targeted ads are more likely to receive clicks.

More about clicks

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