Your category describes the type of business you have. If your business fits multiple categories, you can create an ad for each category.

  • The category that you choose in AdWords Express helps determine the search phrases for your business. AdWords Express will select search phrases relevant to your business to help you reach interested people, who are more likely to become your customers.
  • You’ll be able to write a separate ad for each business category, as well as have different budgets for each ad.

Find out how categories work.