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Business products and services

Your business product or service describes the type of business you have.

  • The product or service that you choose in AdWords Express helps determine the search phrases for your business. This allows you to reach people searching for terms related to your business, who are more likely to become your customers.
  • If your business fits multiple categories, you can create an ad for each product or service that you offer. You can also set a separate budget for each ad.

More about how your business product or service affects your ad.

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