Search
Clear search
Close search
Google apps
Main menu

Conversion Optimizer in AdWords Editor

You can manage Conversion Optimizer campaigns in AdWords Editor in the following ways:

  • Download the campaign and update its settings.
  • Update ad groups and their contents (e.g. add or edit ad groups, ads, and keywords).
  • Apply a different bid strategy to the campaign.
  • Change CPA (cost-per-acquisition) bids.

The following actions aren't supported in AdWords Editor and require signing in to your AdWords account at https://adwords.google.com:

  • Create a new Conversion Optimizer campaign.
  • Set up conversion tracking (required for Conversion Optimizer).
It isn't possible to copy and paste (or export and import) a Conversion Optimizer campaign and keep the bid strategy. If you paste or import a Conversion Optimizer campaign, the newly created campaign uses manual CPC bidding instead of the original bid strategy.

For an overview of Conversion Optimizer, visit the AdWords Help Center.

Was this article helpful?
How can we improve it?