Target CPA in Google Ads Editor

You can manage Target CPA campaigns in Google Ads Editor in the following ways:

  • Download the campaign and update its settings.
  • Update ad groups and their contents (for example, add or edit ad groups, ads, and keywords).
  • Apply a different bid strategy to the campaign.
  • Change CPA (cost-per-acquisition) bids.

To setup conversion tracking (required for Target CPA) you must log into your Google Ads account at https://ads.google.com/:

  • Create a new Conversion Optimizer campaign.
  • Set up conversion tracking (required for Conversion Optimizer).
It's possible to copy and paste (or export and import) a Target CPA campaign and keep the bid strategy. 

For an overview of Conversion Optimizer, visit the Google Ads Help Center.

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