The following features are now available in AdWords Editor version 12.6:
New targeting demographics
Reach the people that are most likely to be influenced by your products or services, by showing your ads to customers who meet new, advanced demographic criteria that you set. Learn more About demographic targeting.
Custom rules updates
AdWords Editor 12.6 includes two custom rule updates:
- Custom rules now apply to all campaigns, including all enabled, paused, pending, or draft campaigns. However, custom rules won’t apply to removed or finished campaigns.
- Your audience list must have at least 1,000 active users. If your audience list has fewer than 1,000 active users (updated from 100 active users) and you want to use it for a Search campaign or ad group, your ads won’t serve against this list until more active users are added.
Two new custom rules have been added to AdWords Editor 12.6:
- If your expanded text ad doesn’t include a second description and a third headline, you’ll be reminded to enter them to help improve your click-through rate (CTR).
- Your tracking template must use the HTTPS protocol. If your tracking template uses HTTP instead of HTTPS, you’ll be reminded to update the tracking template. Using HTTP in the tracking template can disrupt your click measurement and redirect systems.
Learn how to Use custom rules.
Account-level call reporting
Instead of turning on call reporting for each campaign or ad, you can now turn it on at the account level so that you don’t miss out on any reports. Learn more About call reporting.
You’ll see a recommended budget column in your "Campaigns" table if you missed out on 10% or more of your potential traffic in the last week. The recommended budget is the daily budget amount you would have needed to get more of your missed impressions in the last 7 days. Learn more about Recommended daily budgets.
New headlines for call-only ads
Call-only ads have two new optional fields: Headline 1 and Headline 2. More ad text gives you more room to explain your value proposition to potential customers, and show what your products or services do. Learn more About call-only ads.
Calls-to-action for TrueView in-stream ads
"Call-to-action" and "headline" fields for TrueView in-stream ads are now available for all video campaigns. Learn how to Create a TrueView for action campaign.
Along with the existing recommended targets that show when you choose a bid strategy for your Search campaigns, you’ll also see a recommended Target cost-per-acquisition (CPA) if one exists.
When you create a new Search campaign in AdWords Editor using an account that is conversion-tracked, and you don’t set a bidding strategy, your new campaign may default to using the Target CPA bid strategy (if a recommended Target CPA is available). Learn more About Target CPA bidding.
Along with Target CPA bidding, this version of AdWords Editor also supports:
- Target cost-per-thousand impressions (CPM) bidding (at the ad group level)
- Target return on ad spend (ROAS) bidding (at the ad group level)
- Target impression share bidding
- Maximize conversions bidding
Bumper ads for video campaigns
Bumper ad groups (and bumper ads) are now available for standard video campaigns. Learn how to Create a video campaign with bumper ads.
New device for targeting: TV screens
Now you can target your ads to TV screens as well as desktop, tablet, and mobile devices. TV screen device targeting works for Display and Video campaigns, can be included in reporting, and can be applied at the campaign or ad group level. Learn more about campaign device targeting.
Previously, when filtering campaigns or ad groups in AdWords Editor, whatever you entered in the search box is exactly what AdWords editor would search for. For example, if you searched for New Campaign, AdWords Editor would search for campaigns or ad groups that contained the entire phrase New Campaign.
In the new version of AdWords Editor, the search function has been improved, allowing you to get more specific when searching for campaigns or ad groups.
|Exact search term||Special characters||What AdWords Editor searches for||What AdWords Editor searches for|
|Summer campaign||None||Any of the words from the search phrase||Campaign or ad group names that contain “Summer”, “campaign”, or both|
|“”Summer campaign””||Double quotation marks (“”) on either side of the word or phrase||The exact word or phrase that appears between the quotation marks||Campaign or ad group names that contain “Summer campaign”|
|-summer||Hyphen (-) before the word||Anything that doesn’t contain the word or phrase that appears after the hyphen||Campaign or ad group names that do not contain “summer”|
|summer\d+USA||Backslash, the letter d, and a plus sign “\d+”||Anything that begins with the first word, has digits after that word, and then has the word that appears after the plus sign directly after the digits||Campaign or ad group names that start with “summer”, have digits after that, and the digits appended with “USA” (for example, “summer2001USA”)|
Using the examples above, searching for ““summer”” -new video campaign\d+USA would mean that AdWords Editor would look for campaign and ad group names that:
- Contain the word “summer” exactly
- Contain either “video” or “campaign”
- Do not contain “new”
- Contain “campaign” immediately followed by a series of digits, and then “USA” immediately after those digits
- Searches in AdWords Editor are not case sensitive.
- These new rules also work when filtering for field names in the right-hand editing panel, and when filtering item types in the “Manage” panel.
Smart Shopping campaigns
AdWords Editor now supports Smart Shopping campaigns, which combine standard Shopping and Display remarketing campaigns, and use automated bidding and ad placement to promote your products and business across networks. Learn more About Smart Shopping campaigns.
Video assets for responsive display ads
Using AdWords Editor, you can now add up to 5 video assets to your responsive display ads. Learn more About responsive display ads.
Metrics available in AdWords Editor will more closely match metrics available in Google Ads, for example, metrics related to ads performance, viewability, conversions, phone call details, message details, account change history, and audience reach.
Old Gmail ad formats going away
AdWords Editor will no longer support two legacy Gmail ad formats: the Gmail single promotion template and the Gmail multi-product template. Learn How to create and edit Gmail ads with templates.
Landing page=Channel option going away for TrueView Discovery ads
For TrueView Discovery Ads, the option to have the "My Channel” page as your ad’s landing page will no longer be available. Instead, the landing page will be automatically changed to your "Watch” page, but you can change this later if you want. Learn how to Create a TrueView video campaign.
Deprecated columns in attribution reports
To simplify reporting, the following columns are being removed from attribution reports:
- Click assisted conv.
- Impr. assisted conv.,
- Click assisted conv. value
- Impr. assisted conv. value
- Click-assisted conv./last click conv., and
- Impr.assisted conv./last click conv.
You’ll also need to view your attribution reports at the manager account level, not at the individual account level. Learn more About Google Ads manager accounts.