Add promotion assets

Google Ads Editor lets you add promotion assets at the campaign and ad group levels. Promotion assets make your offer stand out so potential customers can spot great deals and generate new sales for your business.

Create promotion asset

Promotion assets are managed in the Shared library. They must be created in the Shared library before they can be added to campaigns and ad groups. To create a new promotion asset, follow these steps:

1. Click Shared library under the type list.

2. Select Shared promotion assets in the left panel.

3. Click Add shared promotion asset, above the data view.

4. Make sure that the new asset is selected in the data view and add the asset information in the edit panel.

Add a promotion asset to a campaign or ad group

1. In the account tree, select the campaign or ad group where you want to add the asset.

2. In the type list, select Ad assets and then Promotion assets.

3. Above the data view, click Add promotion asset and select Campaign promotion asset or Ad group promotion asset from the drop-down menu.

4. Choose the asset that you want to add from the list.

5. Click OK.

Edit a promotion asset

Promotion assets are managed in the Shared library, which means that changing the asset will update all campaigns and ad groups where that asset has been added. To edit a promotion asset, follow these steps:

1. Click Shared library under the type list.

2. Select Shared promotion assets in the left panel.

3. Select an asset in the data view.

4. Edit the asset’s information in the edit panel.