AdWords Editor version 12 features a new design and includes several updates, including support for custom rules, faster version downloads, and maximum conversions biddings.
This version lets you create and edit custom rules that notify you of violations to best practices before posting changes.
Faster version downloads
AdWords Editor now migrates more of your data from the previous version when you download a new one. This makes downloading a new version of AdWords Editor faster.
Version 12 features a new design with easier navigation.
Maximum conversions bidding
This version provides full support for the Maximum conversions bid strategy.
More videos and images for universal app campaigns
You can now include up to 20 videos and 20 images in universal app campaigns.
New optional fields for responsive ads
Several optional fields have been added for responsive ads, including “4:1 logo,” “Price prefix,” “Promotion text,” and “Call to action text.”