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Create and edit bumper ads

Before you begin

Before you set up a bumper video campaign, you should be familiar with video campaigns and video ad formats. Keep in mind that a bumper campaign can only contain bumper ads. You’ll need to create TrueView ads in a separate campaign.

Bumper campaigns require a video of 6 seconds or less, and the video must be hosted on YouTube.

You can use AdWords Editor to create and edit bumper ads. These ads allow you to reach more customers and increase awareness about your brand by using a short, memorable message.

Instructions

  1. In the Campaign tree, select the account that has the bumper ad campaign you’d like to edit.
  2. In the Type list, select Ads.
  3. Select Bumper video ads.
  4. To create a new ad, click Add bumper video ad and enter the required information in the Setting panel.
    Note: Bumper video ads can only be added to bumper ad groups.
  5. To edit existing ads, select the ads you’d like to change and edit the fields in the Setting panel.

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