Google Ads Editor considers anything in the form {A.B.C:text}
or {A.B.C}
to be a dynamic insertion or ValueTrack tag, where A.B.C
and text
are the following:
A.B.C
is one or more identifiers separated by full stops. Identifiers can be sequences of ASCII letters, digits and underscores beginning with a letter.text
is a sequence of characters, called the tag's "parameter" or "default value".
Dynamic insertion
Ad headlines, description lines and display URLs can include the following kinds of dynamic insertion tags:
- Keyword insertion: Insert
{Keyword:text}
. Learn about keyword insertion in the Google Ads Help Centre. - Ad parameters: Insert
{param1:text}
and{param2:text}
. Learn about ad parameters in the Google Ads API (AdWords API) documentation.
ValueTrack
ValueTrack parameters are a type of URL parameter that you can include in final URLs, tracking templates or custom parameters. Learn more in the Google Ads Help Centre.
Related links
- Learn more about sitelinks.
- Find out how to run ads for a limited period of time.