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Dynamic insertion tags in AdWords Editor

AdWords Editor considers anything in the form {A.B.C:text} or {A.B.C} to be a dynamic insertion or ValueTrack tag, where A.B.C and text are the following:

  • A.B.C is one or more identifiers separated by periods. Identifiers can be sequences of ASCII letters, digits, and underscores beginning with a letter.
  • text is a sequence of characters, called the tag's "parameter" or "default value."

Dynamic insertion

Ad headlines, description lines, and display URLs can include the following kinds of dynamic insertion tags.

ValueTrack

ValueTrack parameters are a type of URL parameter that you can include in final URLs, tracking templates, or custom parameters. Learn more in the AdWords Help Center.

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