Create and edit App campaigns

Google Ads Editor lets you create and edit App campaigns, which allow you to promote your app across Google Search, Play, YouTube, and within other apps and mobile websites on the Display Network. This article covers how to create and edit these campaigns using Google Ads Editor. 
 

Instructions

Create an App campaign

1. In the account tree, select the account where you want the App campaign to appear.
2. In the type list, select Campaigns.
3. Click the dropdown menu next to Add campaign above the data view.
4. Select Add Universal App campaign.

Edit an App campaign

1. In the account tree, select the account that has the campaign you’d like to edit.
2. In the type list, select Campaigns.
3. Select the campaign you’d like to edit.
4. Edit the fields you’d like to change in the edit panel.

Note

Certain fields are required for App campaigns: "Package name" and the 4 "Ad text ideas" found under the "Universal App settings" section in the edit panel. You can include up to 20 videos and 20 images with your App campaigns.