Add or edit an expanded text ad

You can use AdWords Editor to create and edit expanded text ads, which provide more space for your ad text compared to standard text ads. They’re also designed for optimal performance on mobile devices so you can reach potential customers when they’re on the go. 

As of January 31, 2017, you’ll only be able to create and edit text ads using the expanded text ad format. Your existing standard text ads will continue to serve alongside expanded text ads, but you won’t be able to modify their content. You will still be able to pause and enable them. If your standard text ad was created prior to January 31, 2017 and is still awaiting approval, it will still be reviewed. We strongly encourage you to take steps to transition your standard text ads to the new expanded format.


To create and edit an expanded text ad:

  1. Select Ads and then Expanded text ads from the type list.
  2. Click Add expanded text ad and select the ad groups where you want the new expanded text ads to appear.
  3. Enter ad text, paths, and URLs in the edit panel. 
  4. To edit existing expanded text ads, select the ads you want to change from the data view and update the information in the edit panel.
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