Add or edit an expanded text ad

You can use AdWords Editor to create and edit expanded text ads, which are designed for optimal performance on mobile devices so you can reach potential customers when they’re on the go. 

We recently made changes to text ads so that you have more room to convey your message to customers. Now, you can:
  • Add a third headline
  • Add a second description
  • Use up to 90 characters for each description

Instructions

To create and edit an expanded text ad:

  1. Select Ads and then Expanded text ads from the type list.
  2. Click Add expanded text ad and select the ad groups where you want the new expanded text ads to appear.
  3. Enter ad text, paths, and URLs in the edit panel. 
  4. To edit existing expanded text ads, select the ads you want to change from the data view and update the information in the edit panel.
     
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