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Create and edit app extensions

You can use AdWords Editor to add and modify app extensions at the campaign and ad group levels. App extensions showcase your mobile or tablet app by showing a link to your app below your ad. 

Before you begin

Before setting up an app extension, make sure you have all these items:

  • A mobile app that's live within Google Play or the Apple App Store
  • The Package Name (Android) or App ID (iOS) for your mobile app
  • The URL of the page within the app store where users can learn more about the app or click to install the app

Create an app extension​

App extensions are managed in the Shared library. They must be created in the Shared library before they can be added to campaigns and ad groups. To create a new app extension, follow these steps:

  1. Click Shared library under the type list.
  2. Select Shared app extensions in the left panel.
  3. Click Add shared app extension, above the data view.
  4. Make sure the new extension is selected in the data view and add the extension information in the edit panel. 

Add an app extension to a campaign or ad group

  1. In the account tree, select the campaign or ad group where you want to add the extension.
  2. In the type list, select Ad extensions and then App extensions.
  3. Above the data view, click Add app extension and select Campaign app extension or Ad group app extension from the drop-down menu.
  4. Choose the extension you want to add from the list.
  5. Click OK.

Edit an app extension

App extensions are managed in the Shared library, which means that changing the extension will update all campaigns and ad groups where that extension has been added. To edit an app extension, follow these steps:

  1. Click Shared library under the type list.
  2. Select Shared app extensions in the left panel.
  3. Select an extension in the data view.
  4. Edit the extension’s information in the edit panel.

Note

All account-level shared items are shown in the Shared library even if only some campaigns are downloaded. Shared app extensions won't show associations for campaigns that haven't been downloaded. Before removing app extensions from the Shared app extensions view, be sure to check that they aren’t associated with any un-downloaded campaigns.

 

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