AdWords Editor version 11.4 adds several new features, including support for app extensions, review extensions, target CPA bid strategy, frequency capping, and mobile app installs campaigns.
Faster campaign creation
The “Add campaign” button now has a drop-down menu that lets you select which campaign type to create. When you create campaigns this way, certain default settings specific to campaign types will be set. For example, for video campaigns, bidding is set to Manual CPV, video settings are enabled, and two content exclusions are pre-configured. For Shopping campaigns, languages are set to “all.”
Ads and extensions are separated in navigation
In the type list, ads and extensions are now separated into two sections: “Ads” and “Ad extensions.”
You can now create and edit app extensions in AdWords Editor. App extensions showcase your mobile or tablet app by showing a link to your app below your ad.
AdWords Editor now fully supports review extensions, which highlight third-party reviews in your ads.
Mobile app installs
You can now create mobile app installs campaigns for your Display Network ads in AdWords Editor.
Broad match modifier in duplicate keywords tool
The find duplicate keywords tool now ignores the broad match modifier match type when you select the “Duplicates can have different match types” option.
Target CPA bid strategy
You can now change your campaign’s bid strategy to Target CPA.
To limit the number of times the same person will see your Display Network ad, you can now edit the frequency capping campaign setting and export it for archiving and sharing. However, CSV import and export aren’t supported.