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Create and edit callout extensions

You can use AdWords Editor to add and modify callout extensions at the campaign and ad group levels. The callout ad extension lets you include additional text with your search ads. This lets you provide detailed information about your business, including products and services you offer. Callouts appear in ads at the top and bottom of Google search results.

Create a callout extension

Callout extensions are managed in the Shared library. They must be created in the Shared library before they can be added to campaigns and ad groups. To create a new callout extension, follow these steps:

  1. Click Shared library under the type list.
  2. Select Shared callout extensions in the left panel.
  3. Click Add shared callout extension, above the data view.
  4. Make sure the new extension is selected in the data view and add the extension information in the edit panel. 

Add a callout extension to a campaign or ad group

  1. In the account tree, select the campaign or ad group where you want to add the extension.
  2. In the type list, select Ads and extensions and then Callout extensions.
  3. Above the data view, click Add callout extension and select Campaign callout extension or Ad group callout extension from the drop-down menu.
  4. Choose the extension you want to add from the list.
  5. Click OK.

Edit a callout extension

Callout extensions are managed in the Shared library, which means that changing the extension will update all campaigns and ad groups where that extension has been added. To edit a callout extension, follow these steps:

  1. Click Shared library under the type list.
  2. Select Shared callout extensions in the left panel.
  3. Select an extension in the data view.
  4. Edit the extension’s information in the edit panel.
     

Note

All account-level shared items are shown in the Shared library even if only some campaigns are downloaded. Shared callout extensions won't show associations for campaigns that haven't been downloaded. Before removing callout extensions from the Shared callout extensions view, be sure to check that they aren’t associated with any un-downloaded campaigns.

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