AdWords Editor version 11.3 has added several new features, including the ability to create and edit video campaigns, support for HTML5 ads, and the ability to add and change callout extensions.
TrueView video ads are an interactive way to engage your customers on YouTube and across the Internet. Version 11.3 lets you create and edit standard TrueView video campaigns. You can add content exclusions and change your targeting methods to help control who sees your ads. You can also change other settings, such as your maximum cost-per-view (max CPV). TrueView for shopping and mobile app installs campaigns aren’t supported.
Keep in mind
When you edit your TrueView video ads in AdWords Editor, any pixel-tracking URLs (also known as beacons) that have already been trafficked to the ads won’t be removed. However, if you export or import a CSV or XML file, any pixel-tracking URLs will be removed from the ads.
You can now create and edit callout extensions for your campaigns and ad groups. Callout ad extension lets you include additional text with your search ads. This lets you provide detailed information about your business, including products and services you offer.
AdWords Editor now supports HTML5 ads.
Recent changes selection
Version 11.3 adds an option to have newly created items selected when "Make changes in duplicate items" is turned on.
Meta-words in Append Text tool
This version lets you use meta-words, such as "[campaign]" and "[ad group]" when using the Append Text tool.
New user list types
Two new user list types are now available in the user list picker: "Customer list" and "Similar."