Search
Clear search
Close search
Google apps
Main menu

Shopping campaigns in AdWords Editor

AdWords Editor lets you create and manage Shopping campaigns and update your campaign settings, along with the associated product groups (also known as product partitions or shopping criteria).

Create and edit a Shopping campaign:

  1. In the account tree, select the account where you want the shopping campaign to appear.
  2. In the type list, select Campaigns.
  3. Click the Add campaign button above the data view.
  4. Select the new campaign in the data view.
  5. In the edit panel, choose Shopping from the Campaign type drop-down menu, and make any other edits you wish. Note: Merchant ID and Country of sale (found under the Shopping settings tab in the edit pane) are required.

 

Create and edit Showcase ads for a Shopping campaign:

  1. In the type list under Manage, select Campaign.
  2. Click the Add campaign button above the data view, and choose Shopping from the dropdown menu in the edit panel.
  3. Select Shopping settings in the edit panel and enter your Merchant ID and Country of Sale (Note: these are required).
  4. In the Manage type list, select Ad groups, then click Add Ad Group button. This will create a new ad group with type Default. Change the type to Showcase using the drop-down in the bottom right of the Ad Groups edit panel.
  5. Create your ad by selecting Showcase ads from the Manage type list.
  6. Click the Add Showcase ad button and enter your ad information in the edit panel fields.

 

Create and edit a product group:

  1. In the account tree, select the ad group where you want the shopping campaign to appear.
  2. In the type list, select Keywords and targeting > Product groups.
  3. Use the Make multiple changes tool to add product groups.
  4. In the edit panel, select a type for the product group (Biddable, Excluded, or Subdivision), and make any other edits you wish.

You can also create and edit Shopping campaigns by importing your changes in a CSV file.

More on Shopping campaigns in the AdWords Help Center.

Related links

Was this article helpful?
How can we improve it?