Advanced bid changes

If you need to edit multiple bids quickly, the advanced bid changes tool is an easy way to make the following changes:

  • Increase or decrease bids by a percentage.
  • Raise bids for keywords to their first page bid estimates or top of page bid estimates.
  • Remove individual bids and use the ad group default bid instead.
  • Limit any of these changes so that the new bids don't fall below or above certain amounts.

Follow these steps to change bids:

  1. Select the items that you want to edit. For example, select Keywords and targeting > Keywords to edit keyword bids.
  2. In the data view, select the rows to edit. To filter the data view so that you see fewer rows, use the account tree or advanced search.
  3. Go to the Edit menu > Change bids.
  4. Enter your changes.
  5. Click Change bids.

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