Edit campaign settings
To edit your campaign settings, follow these steps:
- In the account tree view, select the account or a specific campaign.
- Select Campaigns.
- Select one or more campaigns. If you select multiple campaigns, any changes apply to all selected campaigns.
- Make your changes. The table below lists the settings that you can change in AdWords Editor.
|Campaign name||This field is only editable when one campaign is selected.|
The following campaign types can be included in an import file:
Not all campaign types can be changed once the campaign has been created and posted. Learn more
|Status||Enabled, Paused, or Removed. For new campaigns that haven't yet been posted, you can also select Draft.|
|Include search partners||Enabled or Disabled. Learn more|
|Device bid adjustment||Enter a value from -90 through +900, inclusive. You can opt out of showing ads on a certain device by setting your bid to -100%|
|Devices||Click Edit to choose new device targeting settings, or paste settings copied from another campaign.|
|Bid strategy||Use the drop-down menu to choose a new bid strategy. Learn more|
|Enhanced CPC||Enabled or Disabled. Only applies to manual CPC and automatic CPC campaigns.|
|Content exclusions||Select categories of sites, content, or ad placements where you don’t want to show your ads.|
|Frequency capping||Select the number of times you want your ads to appear for each person.|
|Delivery method||Standard or Accelerated.|
|Budget||The budget must be greater than zero. If your campaign has a shared budget, it isn't possible to edit your budget in AdWords Editor.|
|Start date||Enter the current date or a future date (not a past date). Start dates cannot be changed for campaigns that have already begun. Learn more about date formats.|
|End date||Enter a future date, or enter None to have the campaign run indefinitely. The end date must be the same as or later than the start date. Learn more about date formats.|
|Ad rotation||Optimize for clicks, Optimize for conversions, Rotate evenly, Rotate indefinitely.|
|Ad schedule||Paste an ad schedule that you've copied from another campaign.|
|Language targeting||Click Edit to choose new settings, or paste settings copied from another campaign.|
|Location targeting||Click View or edit to choose new settings on the Locations tab.|
|Targeting method and Exclusion method||Learn more about these settings in the AdWords Help Center.|