Add new ad groups

You can add single or multiple ad groups to your campaigns by following the steps below.

Add individual ad groups

  1. Select Data > Add new > Add a new ad group.
  2. If prompted, select the destination campaign and click OK.
  3. Enter the ad group name and one or more bids.
  4. Select the ad group type: Default or Engagement. Learn more
  5. Optional: Specify a mobile bid adjustment.
  6. Optional: Specify Display Network settings (custom bid type, targeting optimization, flexible reach).

Add multiple ad groups

  1. In the type list, select Ad groups.
  2. Click Make multiple changes.
  3. Under "Destination,” select My data includes columns for campaigns and/or ad groups or Use selected destinations.
  4. Type or paste your changes into the grid.
  5. Click Process.
  6. To continue, click Finish and review changes.
  7. To add the pending changes to your account, click Keep.
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