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Add a keyword

To add a keyword, follow these steps:

  1. Select Keywords in the type list.
  2. Click Add keyword.
  3. If prompted, select the campaign and ad group where you'd like to add the keyword.
  4. Enter the keyword in the edit panel.
  5. Select a match type.
  6. Enter a maximum cost-per-click (CPC) bid, or ignore this field and use the ad group default bid.
  7. Enter a final URL. If you don't enter a specific URL for your keyword, the final URL in your ad will be used.

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