View performance statistics
To download and view all performance statistics for a campaign, such as clickthrough rate, cost, position, and conversion information, follow the steps below.
Download and view statistics
- Click View statistics in the toolbar. If you've recently downloaded statistics, the button says Statistics: along with the date range.
- Click Get Statistics.
- Choose the date range, either by selecting from the drop-down or putting in specific dates.
- Pick the accounts, campaigns, or ad groups that you want statistics for, and then select the types of statistics you want to view.
- Click OK.
- Once you've downloaded statistics for a particular date range, you can view data for that date range again by clicking Statistics and choosing the date range.
Sort statistics or change columns
To sort by a particular metric, click the column header in the data view. For example, to sort by cost, click the Cost column header.
How to choose columns for your data view:
To add or remove columns from the data view, right-click the column header and check a column to add it or uncheck the column to remove it from the data view. More on sorting the data view