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Version 10.1

Enhanced campaigns

Use the following features to manage your enhanced campaigns more efficiently.


View updated performance statistics on the following tabs:

  • Keywords tab: Twelve new columns show keyword performance on the Display Network.
  • Locations tab: Statistics are now available for each targeted location.
  • Audiences and Placements tabs: Statistics downloaded in AdWords Editor now match the statistics you see in your AdWords account for audiences, placements, and topics (shown on the Placements tab).

Other changes

Use several new and updated image sizes for image ads.

  • The following image ad dimensions are now allowed in AdWords Editor: 240x400, 250x360, 970x90, 980x120, 930x180, 580x400 (file size limit 150k)
  • The following dimensions have an updated size limit: 480x320, 320x480 (file size limit 150k, previously 50k)

More user list types: The Audiences tab shows several new user list types in addition to "Combination": Tag-based (formerly known as Remarketing), Rule-based, Google+ Followers, Similar, and Other.

Wording for flexible reach settings: On the Ad groups tab, the flexible reach settings now use the same wording as your online AdWords account (Target and bid and Bid only).

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