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Event Ticket Reseller Application

Definitions (for the purposes of the policy):

Primary Provider: The event owner/organizer/venue who is initially selling the ticket (that has not been sold or allocated previously) or a ticket seller that has been authorized to do so on their behalf via a contractual agreement.

Reseller: Resells tickets that have already been allocated or sold in the primary marketplace. A reseller or resale marketplace determines the price of the the tickets (which may be above or below face value) and any additional applicable taxes/service charges/fees.

If different from above
ex. 123-456-1890. This must be the number of the account that you wish to use to promote event ticket resale. My Client Center accounts may not be used for applications.
Domains and app URLs to be certified
Example landing page URL offering event ticket resale *

Include at least 1 link for each domain / app that promotes event ticket resale, including any app URLs.

You may either provide: (a) a contract or legal documentation indicating affiliation or partnership between your company and the event-associated group, or (b) letter on letterhead signed by an attorney or an executive at your company, attesting to having affiliation of partnership with the event-associated group.
File size limit is 10MB.
Provide information on your business model *
  • If you’re a Primary Ticket Seller that does not promote any secondary resale ticket inventory, you do not need to apply for certification.
  • Secondary ticket reseller: you resell tickets which have been purchased from the primary source (i.e., from the event owner or another individual/group).
  • Hybrid primary/secondary ticket seller: you have a mixed business model in which you may act either as the primary seller, or a secondary seller, depending on the event.
  • Links to a certifiable secondary ticket reseller: you may be a primary seller or may not have inventory available on your own site, but you link to a secondary reseller that meets our certification guidelines.
You must agree to additional terms *
* Required field