Under review: Definition
A status given to ads that can't run until Google have reviewed them (usually within 1 working day). If we find that an ad follows our policies, then it can start running.
- What it means: "Under review" ads can't run anywhere until they've been reviewed and approved, because they need a closer look to make sure that they follow our policies. When you create or edit an ad, Google review the ad to make sure that it complies with our advertising policies and is safe and appropriate.
- Affected ads: Some types of ads will automatically be marked "under review" at first, including these:
- Image and video ads
- Ads in campaigns that only target Google Network partner sites
- Text ads that seem to relate to a product policy such as gambling or alcohol
- What you can do: Your ad is already in line to be reviewed, so you'll need to wait until that review is finished. We review most ads within one working day, though some more complex reviews may take longer. If your ad is under review for more than one full working day, feel free to contact us and we'll be happy to help you.