How often the people who see your special format ad choose to interact with it.
- Interaction rate is a ratio that calculates the number of times people interact with your ad divided by its impressions (the number of times your ad is shown).
- For example, the interaction rate for ads with videos shows how often people who see your ad actually click it to play the ad's video. Interaction types can vary depending on the ad format, so you may be able to track different types of interactions (like a plus-box expansion or a click to watch your ad).
- Use interaction rate to gauge how engaging your ad is, or whether your ad is converting to meaningful leads or customer actions you need them to take. If your ad has a low interaction rate, consider changing your call-to-action text, landing page, ad images, or video content.