About automatic updates to Gmail campaigns
To upgrade your Gmail campaign to the new AdWords experience, we will make the following changes automatically where necessary:
Change the following settings that have a small impact on campaign serving, but are not compatible with the new Gmail campaign subtype:
- Frequency cap: Frequency capping will no longer be specified by the AdWords user. All Gmail campaigns will have frequency capping determined by AdWords.
- Mobile / tablet categories (app, interstitial, web): Gmail serving only supports top level categories (Ex: Mobile) but not subcategories (Ex: Mobile app interstitial). If a subcategory is selected, we will opt in the top category.
We will remove the following settings/targeting that have no impact on your campaign and are not compatible with the new Gmail campaign subtype:
- Location options (AOI)
- Content exclusions
- Custom affinity
- Content keywords
- Third Party remarketing lists
These changes will happen automatically when your campaign moves to the new experience.