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About automatic updates to Gmail campaigns

To upgrade your Gmail campaign to the new AdWords experience, we will make the following changes automatically where necessary:

Change the following settings that have a small impact on campaign serving, but are not compatible with the new Gmail campaign subtype

  • Frequency cap: Frequency capping will no longer be specified by the AdWords user. All Gmail campaigns will have frequency capping determined by AdWords.
  • Mobile / tablet categories (app, interstitial, web): Gmail serving only supports top level categories (Ex: Mobile) but not subcategories (Ex: Mobile app interstitial). If a subcategory is selected, we will opt in the top category. 

We will remove the following settings/targeting that have no impact on your campaign and are not compatible with the new Gmail campaign subtype:

  • Location options (AOI)
  • Content exclusions
  • Custom affinity
  • Placements
  • Content keywords
  • Third Party remarketing lists

These changes will happen automatically when your campaign moves to the new experience. 

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