Use negative keyword lists across your accounts

You can use the Shared library in your manager account to create, edit and remove negative keyword lists that can be applied to your client accounts.

When you create negative keyword lists in your manager account, they’re added to the Shared library of all your client accounts by default. To apply a negative keyword list, you must add it from the client account’s Shared library.

Instructions

Create a negative keyword list

1. Sign in to your manager account.
2. Click the tools icon  in the upper right corner of your account.
3. Under Shared library, click Negative keyword lists.
4. Click the plus button .
5. Type a name for your new list in the 'List name' field
6. Enter or paste one negative keyword per line in the 'Add negative keywords' field.
7. Click Save

Edit or permanently remove negative keyword lists

1. Sign in to your manager account.
2. Click the tools icon in the upper right corner of your account.
3. Under Shared library, click Negative keyword lists.
4. You can:
   • Click a list to edit it.
   • Remove a list by ticking the box next to it, clicking Edit, then Remove.

Bear in mind

Any changes you make to your list will be reflected in all campaigns that use this negative keyword list.

 

Related links

• Navigate and organise your manager account
• Create and manage campaigns from your manager account