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Use negative keyword lists across your accounts

You can use the Shared library in your manager account to create, edit and remove negative keyword lists that can be applied to your managed accounts.

When you create negative keyword lists in your manager account, they’re added to the Shared library of all your managed accounts by default. To apply a negative keyword list, you must add it from the managed account’s Shared library.

Instructions

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Create a shared negative keyword list

  1. Sign in to your manager account.
  2. Click on the Accounts tab.
  3. Click Shared library from the menu on the left and select Negative keyword lists.
  4. Click on + List.
  5. Enter a name for your list and add your negative keywords.
  6. Click on Save.

Edit a shared negative keyword list from your manager account

  1. Sign in to your manager account.
  2. Click on the Accounts tab.
  3. Click Shared library from the menu on the left and select Negative keyword lists.
  4. Select the list you’d like to edit.
  5. To add negative keywords to the list:
    • Click + Add.;
    • Enter the negative keywords that you’d like to add and click Save.
  6. To edit existing negative keywords:
    • Tick the box next to the negative keywords that you’d like to edit.
    • Click on Edit.
    • Update the negative keywords that you’d like to change and click Save.
  7. To remove negative keywords, click Remove.

Apply a shared negative keyword list to a managed account’s campaigns

  1. Sign in to your manager account.
  2. Click on the Accounts tab.
  3. Click the managed account where you want to add the negative keyword lists.
  4. Click Shared library in the menu on the left.
  5. Click Negative keyword lists.
  6. Tick the box next to the negative keyword list that you'd like to add to multiple campaigns.
  7. Click Apply to campaigns.
  8. Select which campaigns you'd like to add the negative keyword list to. 
  9. Click Save
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