You can create a new Google Ads account right from your manager account without an additional email address or password. This option is available only when you're signed in to a Google Ads manager account. You won't be able to create an account using Google Ads Editor.
This article shows you how to create new accounts from your manager account. You can also learn more about linking existing accounts.
Before you begin
To create new Google Ads accounts directly from your manager account, you need to link an existing individual Google Ads account or an existing manager account that satisfies the following criteria:
- Have spent more than $1,000 USD over its lifetime and have a history of policy compliance
- Be a manager account that owns (directly or indirectly) to an individual Google Ads account that has spent more than $1,000 USD over its lifetime and has a history of policy compliance across all managed accounts
Keep in mind: If at any point your manager account no longer meets the criteria above, you won’t be able to directly create accounts until your manager account qualifies again. For example, if you unlink all accounts.
How it works
This Google Ads account will have no users on it, and there will be no way for a user to directly access the account unless you invite them as users to the account. After you create the account, you won't be able to unlink this account from your manager account without first inviting at least one user to that account with administrative access.
Creating this account doesn’t give your manager account more control over the day-to-day management of the account. However, it will mean that the manager account is automatically an administrative owner of the account. This means that the manager account will be able to invite users to the account, accept user invitations, terminate another manager, accept an invite for another manager, or reject another manager.
Keep in mind, as with regular individual accounts, accounts you create from your manager account will be canceled if they’ve been inactive for over 15 months.
Notification settings
Critical account alerts for accounts created by manager accounts are sent to the email address associated with the manager account. However, the manager account won’t receive other notifications for the client account by default. Notification settings can be changed as necessary.
Tip: You can always create multiple Google Ads accounts at the same time using bulk upload.
Create an account from your manager account
Option 1: Create an Account from the Accounts Page
- Sign in to your Google Ads manager account.
- From the page menu on the left, click Accounts.
- Click the plus button
.
- Follow the steps through the account creation process.
Option 2: Create an Account from the Settings Page
- Sign in to your Google Ads manager account.
- From the page menu on the left, click Settings.
- In the expanded menu, click Sub-account settings.
- Click the plus button
- Follow the steps through the account creation process.
After saving, you’ll come to the "Billing configuration" page. Use the following steps to choose automatic or manual payments Google for the new account:
- Click Create a new setup with a different payment method on the right.
- Scroll down your linked payment profiles and click Add new payments profile.
- Under “How you pay”, select Automatic payments or Manual payments.
- Include your business name, address, and instrument details.
- Click Submit.
To create a new billing setup from your manager account, use the following steps:
- Click Create a new Billing setup.
- On the next page, select the billing country and currency.
- Enter the payments profile ID, or search for the payments profile ID you want to use with this new billing setup. With the payments profile, you’re choosing who will be financially responsible for your Google Ads account.
- Under “How you pay,” enter the desired billing setup details:
- Invoice name
- Email address for invoice delivery
- Mailing address for invoice delivery (optional)
- Bill-to address
- Service agreement
- Click Create billing setup.
