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Link Merchant Center and AdWords

You can link your Merchant Center account to your AdWords account to allow your product data to flow from Merchant Center into AdWords for use in advertising campaigns. For more background on the benefits of linking these accounts, read About linking Merchant Center to AdWords

This article shows you how to link Merchant Center to AdWords, as well how to make changes to the link. 

Before you begin

You'll need:

  • Access to a Merchant Center account
  • You’ll need to have admin access to your AdWords account to link AdWords and Merchant Center accounts. If you don't have admin access, you can ask the administrator of your AdWords account to grant you access, or to link the accounts for you.

Instructions 

Choose the AdWords experience you're using. Learn more

Below you can learn how to: 

  • Request to link to AdWords from Merchant Center
  • Approve link requests from Merchant Center in AdWords
  • Manage links between accounts
  • Track link statuses

Request link to AdWords in Merchant Center

Links are always initiated from Merchant Center. You can link multiple AdWords accounts to a single Merchant Center account, or a single AdWords account to multiple Merchant Center accounts.

To link to your own AdWords account: 

  1. In your Merchant Center account, go to the 3-dot icon dropdown and and then click Account linking.
  2. Select AdWords. 
  3. Under “Your AdWords Account,” find the AdWords customer ID of the account you want to link. You can find the customer ID at the top of any AdWords page when you're signed in, near your email address.
  4. Click Link.
Note: If you don’t have an AdWords account, you can click Create account on this page.

To link to other AdWords accounts: 

  1. In your Merchant Center account, go to the 3-dot icon dropdown and and then click Account linking.
  2. Select AdWords
  3. Under “Other AdWords accounts,” enter the AdWords customer ID of the account you want to link. You can find the customer ID at the top of any AdWords page when you're signed in, near your email address.
  4. Click Add.  

Approve link requests in AdWords

When a Merchant Center account sends you a request to link, the invitations will appear in the table on the "Linked accounts" page for Merchant Center in AdWords.

  1. Sign into your AdWords account.
  2. Click the tool icon  in the upper right corner of your account.
  3. Under “Setup,” click Linked accounts.
  4. Under “Google Merchant Center,” click Details.
  5. Find the account you want to link. The “Status” column will say “Pending.” Click View details in the “Actions” column and review the request details.
  6. To approve the link, click Approve. To reject this link, click Reject. If you want to link these accounts later, a new link request will need to be sent from Merchant Center.

Manage links between accounts

Once you've linked Merchant Center and AdWords accounts, you can cancel or resend link requests from Merchant Center, or unlink any account at any time from either Merchant Center or AdWords. 

In Merchant Center

To cancel a link request:

  1. Sign in to your Merchant Center account.
  2. Click the 3-dot icon menu.
  3. Choose Linked accounts.
  4. In the AdWords tab, you’ll see the request listed with the customer ID of the AdWords account.
  5. On the right, click Cancel request.
  6. When prompted, click Continue.

To unlink accounts:

  1. Click the 3-dot icon menu.
  2. Choose Account linking.
  3. Go to Your AdWords account or Other AdWords accounts.
  4. Click Unlink.

In AdWords

To unlink accounts:

  1. Sign into your AdWords account.
  2. Click the tool icon  in the upper right corner of your account.
  3. Under “Setup,” click Linked accounts.
  4. Under “Google Merchant Center,” click Details.
  5. Find the account you want to unlink and click Unlink.

Track link statuses in AdWords

Below are the statuses you might see in the linked accounts table for Merchant Center in your AdWords account.

  • Needs your approval: The account owner from this Merchant Center account has requested to link to your AdWords account. You can approve or reject their requests.
  • Linked: Your AdWords account has been linked to this Merchant Center account, and the remarketing lists for the apps in the account have been activated.

 

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