Matched locations reports and distance reports help you understand how your ads are doing across different locations.
Here are the different location reports available to you:
- Matched locations: Shows your performance based on the locations that matched your ads. These locations could be users’ physical locations or locations of interest.
- Distance: Reports the distance between the location that triggered your ad and your closest business location.
If you use location assets, you can use the distance report to see how your ads performed in varying distances from your business. Distance reports are available for Search Network and Shopping campaigns.
This article describes how you can view the matched location and distance reports for your campaign. For more background on these reports, you can learn more about measuring geographic performance in Google Ads.
Instructions
Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.
How to view your location reports
- Click Campaigns
, Insights & reports, and then click When and where your ads showed.
- Click the Matched locations along the horizontal tabs.
How to view your distance reports
- Click Campaigns
- Find the campaign whose distance report you want to view in the Workspaces filter, and click its name.
- Optional: If you want to see a distance report for an ad group, click the name of your ad group.
- Select Predefined reports (formerly Dimensions) > Locations > Distance. Your data will be organized by distance.
- Customize the date range in the upper right corner above the chart.
- To download the data in the report, click the download icon
in the upper right corner above the table.
in the upper right corner above the table.Note: Metrics listed below country level may not add up to campaign totals. This is due to some impressions only being matched at the country level and not included in smaller geographic areas.