Edit keywords

You can try improving your keywords by changing their match types, their bids, and more. For example, you could increase bids for keywords that are performing well and decrease your bids for keywords that aren't converting to sales. You can help increase your sales and lower your costs by adding, changing, or removing keywords, and by changing their match type, their bid, and more. For example, let's say your campaign has been running for a while and your performance data shows that some of your keywords are performing better than others.

It's important to remember that when you edit the keyword you're removing the original keyword and creating a new one. Also, the statistics your keyword has accumulated will be reset to zero.

Note

Make sure the automatic bidding feature is turned off so you'll be able to edit your bids. If you don't set a keyword-specific bid, the ad group default bid will apply and it will be listed in gray in the "Max. CPC" column of your keywords table.

This article shows you how to edit or remove keywords. You can also learn more About keywords and how to Add keywords.

How to edit keywords

Choose the AdWords experience you're using. Learn more

How to edit a single keyword

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the ad group or campaign you want to edit.
  3. And then, depending on the type of campaign you have, follow these steps:
    • If your campaign type is "Search Network only" or "Search Network with Display Select," click the Keywords tab.
    • If your campaign targets the Display Network only, click the Display Network tab, and then the Display Keywords tab.
  4. Click the keyword to instantly edit the word itself or its match type. To pause or enable the keyword, click the status icon drop-down that's next to the keyword and select Enabled or Paused. To edit the keyword's bid, click the bid amount in the "Max. CPC" column. Edit keyword
  5. Click Save.

Edit multiple keywords

You can make bulk changes to your keywords by using tools such as AdWords Editor or AdWords API, or by using the Edit menu.

AdWords Editor

You can use AdWords Editor, a free downloadable application for managing your account, to make bulk changes to your keywords. The process is simple: download your account, make your changes, and then upload your revised campaigns when the changes are finalized.

AdWords API

You can use AdWords API (Application Programming Interface), a tool that lets developers build applications that directly interact with the AdWords server. If your account is larger or complex, these applications can help you manage your account more efficiently.

Edit menu

You can save time by using the Edit menu to make multiple edits to several keywords at the same time.

To change multiple keywords:

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab.
    • "Search Network only" or "Search Network with Display Select": Go to the Keywords tab.
    • "Display Network only": Go to the Display Network tab, then to the Display Keywords tab.
  3. Select the checkboxes next to the keywords that you'd like to edit. The selected keywords will be highlighted.
  4. Click the Edit drop-down menu, then choose what type of change you’d like to make. See keywords bulk edit menu
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