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Create and apply negative keyword lists to campaigns

Negative keyword lists can help you manage negative keywords across campaigns more efficiently. 

This is an instructional article that shows you how to create and apply negative keyword lists to campaigns. If you’d like more background, you may want to begin by learning more About negative keyword lists.

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Create a negative keyword list

  1. Sign in to your AdWords account.
  2. From the page menu on the left, click Keywords.
  3. Click Negative keywords at the top.
  4. Click the plus button  .
  5. Click Select a campaign, then select the campaign you want to add the negative keyword list to. 
  6. Enter or paste one negative keyword per line in the text field.
  7. Select the checkbox next to Save to new or existing list, and enter a name for your negative keyword list.
  8. Click Save.

Apply negative keyword lists to campaigns

After creating your negative keyword lists, you can apply them to one or more campaigns. 

Apply negative keyword lists to a single campaign

  1. Sign in to your AdWords account.
  2. From the page menu on the left, click Campaigns.
  3. Click the name of the campaign you want apply your negative keyword lists to.
  4. Click Keywords in the page menu on the left, then click Negative Keywords along the top.
  5. Click the plus button  .
  6. Select Use negative keyword list.
  7. Check the box next to the negative keyword lists you want to apply to this campaign.    
  8. Click Save.

Apply negative keyword lists to multiple campaigns

  1. Sign in to your AdWords account.
  2. From the page menu on the left, click Campaigns.
  3. Check the box next to the campaigns you want to apply your negative keyword lists to. 
  4. Click Edit.
  5. Click Edit Targeting, then Negative keyword lists.
  6. Check the box next to the negative keyword lists you want to apply to the selected campaigns.    
  7. If you want to see a preview of your changes, click Preview. If one of the negative keyword lists you’re applying is already being used by a campaign, the preview will show that the list won’t be applied to that campaign. 
    Click Apply to add the negative keyword lists to the selected campaigns.

 

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