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Link a third-party app analytics provider and AdWords

This article only applies to the new AdWords experience. Determine which AdWords experience you’re using.

If you use a third-party app analytics provider to track and measure your mobile app conversions, you can import data from your third-party account by linking it to your AdWords account.

To establish this link you’ll generate a link ID, which you'll share with your third-party provider or enter directly into your third-party account. You’ll need to create a different link ID for each app you track with a third-party provider. Once you've generated the link ID and shared it with your third-party provider you'll be able to import conversion events into AdWords.

This article provides step-by-step instructions for linking your third-party app with your account and how to share this link with other accounts.

How to create a new link

  1. Sign in to your AdWords account.
  2. Click the tool icon  in the upper right corner of your account.
  3. Under “Setup”, click Linked accounts.
  4. Under “Third-party app analytics”, click Details.
  5. Choose from the following options:
    • If you’ve never linked any app analytics providers to your AdWords account, click Create link ID.
    • If you already have app analytics providers linked to your AdWords account and would like to create an additional link, click the plus button  to link a new provider or app.
  6. Select your app analytics provider. If it’s not listed in the drop-down, select Other provider, then enter the ID that identifies your provider. If you don’t know the ID, ask your provider.
  7. Select your mobile app’s platform.
  8. Use the “Look up your app” field to find your app.
  9. Click Create link ID.
  10. Click the copy button to copy your link ID. Paste this link ID into your third-party account.
  11. Click Done. Your status will show “Unverified” until you’ve added your link ID to your third-party account and conversion data begins to flow into AdWords.

How to share a link with other AdWords accounts

If you manage campaigns for the same app in multiple AdWords accounts, we recommend using cross-account conversion tracking and setting up a link ID with your third-party app analytics provider in your manager account. This will allow all accounts using the manager's conversion tracking to track app conversions through the manager account’s link ID.

However, if you cannot use cross-account conversion tracking (for example if you work with multiple agency partners), then you can share a single link ID with another AdWords account. The account you share from will be the “owner” of the link ID. Only the “owner” of the link ID can share their link ID with other accounts. Any account that has accepted the owner's invite will be able to import conversions from the corresponding third-party app analytics provider for the app associated with the shared link ID.

Note: If you work with an agency or multiple agency partners, we recommend that you are the owner of all your apps' link IDs. This will allow you to share link IDs with other accounts, or remove links from other accounts as necessary. For example, if you want to transfer your AdWords advertising data from one agency to another, all you’d have to do is remove the link from that agency’s account.

Even if you don't actively manage your own accounts, we recommend creating the link ID within an account you have administrative access to, and share link IDs with any other accounts that need it for the purposes of conversion tracking or remarketing.

  1. Sign into your AdWords account.
  2. Click the tool icon in the upper right corner of your account.
  3. Select Linked accounts.
  4. Under “Third-party app analytics” click Details.
  5. Click Options under the “Actions” column for the link you’d like to share. You can do one of the following:
    • To share a link ID with another account:
      1. Select Share with another account.
      2. Enter the customer ID of the account you’d like to share your link with, and click Next.
      3. Click Send invite.
    • To remove a link you’ve accepted, click Remove link. Click Remove link again on the dialog box that follows.
    • To accept a shared link from another account, click Accept link under the “Actions” column for shared links in your table.
    • To remove the link from shared accounts, click Remove access.
    • To unlink an app with shared accounts, select Unlink app.

How to regenerate your link ID

If you need to regenerate your link ID, you can do so from the “Actions” column for the link you’d like to regenerate. However, once you do this, your old link ID will stop working and you’ll have to immediately update your third-party analytics provider with the new link ID.

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