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Set up business data feeds

Use “Business data” to import and manage your data in AdWords. You can create and manage multiple data feeds across your campaigns to maximize the use of features like targeting and ad extensions. 

You’ll upload some of these sources yourself. Other sources, like phone numbers and sitelinks from your ad extensions, are added in by AdWords.

This article explains how to upload and view your business data sets or feeds.

Unicode encoding supported

"Business data" supports UTF-8, UTF-16 and UTF-32 (it's best to use UTF-8). The data transformation between these formats is lossless.

"Business data" doesn't support UTF7, UTF1, UTF-EBCDIC, SCSU, BOCU, GB-18030, Latin 1, or ISO-8859-1.


Upload your data file

  1. Sign in to your AdWords account.
  2. From Shared library on the left navigation bar, choose Business data.
  3. Click +DATA and choose the sort of data you’d like to add.
  4. Name your new data source.
    1. It’s best to use a short name without any spaces.
    2. Make sure not to re-use the name of an old data set or feed that you've removed. AdWords can only recognize new names.
  5. Click Browse for file and choose the file you’d like to upload. Keep in mind that the size limit for .csv and .tsv files is 500MB and 50MB for other file types.
  6. Click Upload and apply.
  7. Click the Upload history tab to see your recent uploads. Under the “ACTIONS” column, you can Download results if the upload was successful, or Download errors to see what you can fix.

View your data feed details

  1. From Shared library on the left navigation bar, choose Business data.
  2. Click on the data source you’d like to look at.
  3. You’ll see a detailed view of that data source.
  4. Go to Columns, then choose Modify columns.
  5. Click Performance to show statistics for how ads performed when a particular item appeared with the ad.
  6. Click Level of detail to show more detail by campaign, ad group, or ad.
  7. Click Add next to any of the metrics.
  8. Click Apply.
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