Search
Clear search
Close search
Google apps
Main menu
true

View-through conversion window – definition

The period of time after an impression during which a view-through conversion will be recorded. View-through conversions occur after an ad impression if the user doesn’t interact with the ad but then later converts.

You can set your view-through conversion window when you create or edit conversion actions. For example, if you pick 30 days for a conversion action, view-through conversions that happen within 30 days of an impression are tracked. A longer view-through conversion window will usually increase the number of view-through conversions that AdWords records.

Learn more

Was this article helpful?
How can we improve it?
false
Reach more customers with an online ad

With AdWords, you can run ads on Google to stand out on local searches. Only pay when your ad is clicked on. [Learn more]

Sign Up for AdWords