Showcase Shopping ad: Definition
A type of Shopping ad with information about several related products. These ads are more likely to show when people search for more general terms rather than for a specific product. So you might use these to advertise a specific brand or to introduce your business with a special selection of products.
You can create these ads with Shopping campaigns, and the ads can appear on Google Shopping, Google Search, and Google Search Partners.
Showcase Shopping ads are available in Australia, Canada, Germany, France, Hong Kong, Ireland, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, South Africa, Taiwan, the United Arab Emirates, the UK and the US. You may create Showcase Shopping ads using the new AdWords experience and the AdWords API. If you want to advertise individual products, take a look at Product Shopping ads