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Use structured snippet extensions

Structured snippets are extensions that highlight specific aspects of your products and services. They typically increase ad performance by giving people more reasons to click.

This article tells you how to set up and edit structured snippets. For a product overview, start with About structured snippet extensions

Before you begin

Read our policy on structured snippets.

Keep in mind

  • Structured snippets show with ads on the Search Network.
  • Lower-level structured snippets override higher-level structured snippets. So, structured snippets added to an ad group will show instead of structured snippets added to the account.

Instructions

Choose the AdWords experience you're using. Learn more.

 

How to add structured snippets

  1. Choose the campaign or ad group you’d like to add structured snippets to, or stay at the "All campaigns" level to add structured snippets at the account level.
  2. Click the Ad extensions tab.
  3. From the View: drop-down menu, choose Structured snippet extensions
  4. Click +Extension, then click +New structured snippet.
  5. Choose a language and then a header from the drop-down menus. This header will be shown in front of the values (snippets) you enter.
  6. Enter at least 3 values. These values should be specific items or attributes that match the header category.
  7. Click Save.

How to edit structured snippets

  1. Choose the campaign or ad group you’d like to add structured snippets to, or stay at the "All campaigns" level to to edit an account level structured snippet.
  2. Click the Ad extensions tab.
  3. From the View: drop-down menu, choose Structured snippet extensions
  4. Hover your mouse over the set of snippets you want to edit, then click the pencil icon that appears on the right.
  5. Find the specific snippet you want to change, and click the pencil icon next to it.
  6. Make changes to the snippet, then click Save. Your change will apply to the snippet text for all ad groups and campaigns that share the snippet.
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