Take advantage of Ads Added by AdWords
Sometimes, it’s not easy to come up with the most optimal headline or message for your ads. At the same time small variations in the ad can create big differences in performance.
Ads Added by AdWords create these variations of your ad for you, potentially improving your campaign performance.
How it works
You may be part of this pilot because we have identified an opportunity to help some of your ad groups’ performance by adding more variations of your ads. We believe that adding more ads to the affected ad groups can improve these ad groups’ performance by 5 to15%.
Ads Added by AdWords are created by Google based on elements of your existing text ads, such as your headlines, keywords, or other information found on your ads’ landing page. Your reports may show clicks and spend going to these new ads.
As part of this pilot, you may see new ads in some ad groups with the label “Added by AdWords.”
Make the most of Ads Added by AdWords
Once you see the ads with the label “Added by AdWords” in your account, take some time to review the ads. It’s also recommended that the ads run indefinitely, and that you don’t pause your existing ads. See more best practices for optimizing your ads.
Frequently asked questionsHow do I know which ads were added by AdWords?
If your account is set to optimize for clicks or conversions, it is unlikely that the affected ad group’s performance will be negatively impacted. This setting ensures that Google shows the best matching ad for each search. It is possible that the new ads added by AdWords will show on searches where the ads provided by you were not showing before. It is recommend to keep as many versions running simultaneously as possible to maximize each ad group’s performance.
You don’t have to make any changes to your existing ads. It’s recommended that you don’t pause your existing ads during this pilot. You can pause or remove the Ads Added by AdWords at any point.
Absolutely! We recommend you have as many versions of your ads running as possible to maximize your campaign performance.
It is recommended that you leave the Ads Added by AdWords run indefinitely to monitor the performance. However, you may pause or remove them at any point.
Ads Added by AdWords behave the same way as an ad provided by you. If your ads are optimized for clicks or conversions, Google automatically displays your better performing ads more, so your ad group may perform better as a result of of participating in the program. Learn how costs are calculated in AdWords
Although, we do not prevent you from editing the ad, if you'd like to make a change we recommend copying the original ad text into a new ad and then editing the new ad. This way both versions still be present and you can maximize your campaign performance.
If you’d like to opt out of this pilot program, complete this form.